11Oct2016 Pop Art Contextual Stydies

  • (MID 1950’s-EARLY 1970’s)

Pop art is an art movement that emerged in the mid-1950s in Britain and the late 1950s in the United States. Among the early artists that shaped the pop art movement were Eduardo Paolozzi and Richard Hamilton in Britain, and Robert Rauschenberg and Jasper Johns in the United States. Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising and news. In pop art, material is sometimes visually removed from its known context, isolated, and/or combined with unrelated material.

Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects. One of its aims is to use images of popular (as opposed to elitist) culture in art, emphasizing the banal or kitschy elements of any culture, most often through the use of irony. It is also associated with the artists’ use of mechanical means of reproduction or rendering techniques.

Pop art is widely interpreted as a reaction to the then-dominant ideas of abstract expressionism, as well as an expansion of those ideas. Due to its utilization of found objects and images, it is similar to Dada. Pop art and minimalism are considered to be art movements that precede postmodern art, or are some of the earliest examples of postmodern art themselves.

Pop art often takes imagery that is currently in use in advertising. Product labeling and logos figure prominently in the imagery chosen by pop artists, seen in the labels of Campbell’s Soup Cans, by Andy Warhol. Even the labeling on the outside of a shipping box containing food items for retail has been used as subject matter in pop art, as demonstrated by Warhol’s Campbell’s Tomato Juice Box, 1964 .

(https://en.wikipedia.org/wiki/Pop_art)

  • ARTIST RESEARCH 

Andy Warhol

He was an American artist who was a leading figure in the visual art movement known as pop art. His works explore the relationship between artistic expression, celebrity culture, and advertisement that flourished by the 1960s.

Warhol-Campbell_Soup-1-screenprint-1968.jpg

Campbell’s Soup I (1968)

(https://en.wikipedia.org/wiki/Andy_Warhol)

Roy Fox Lichtenstein

He was an American pop artist. During the 1960s, along with Andy Warhol, Jasper Johns, and James Rosenquist among others, he became a leading figure in the new art movement. His work defined the premise of pop art through parody. Inspired by the comic strip, Lichtenstein produced precise compositions that documented while they parodied, often in a tongue-in-cheek manner. His work was influenced by popular advertising and the comic book style. He described pop art as “not ‘American’ painting but actually industrial painting”. His paintings were exhibited at the Leo Castelli Gallery in New York City.

440px-Roy_Lichtenstein,_Cap_de_Barcelona_08019-1140-1_DSC09566.jpg

(https://en.wikipedia.org/wiki/Roy_Lichtenstein)

Richard Hamilton

(I didn’t find out this artist)

  • MY REFLECTIONS

I think the pop art is the basis of the modern art and  the most of the pop art were used on advertisement and fashion design. Many of the pop productions have lively colours .

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