Research 1⃣️ (UAL ISD BA Unit 3)

【SHOP】C 十四娘

“  The world of Cassina is the story of a farsighted and intuitive company: the first to usher into Italy the era of industrial design in the 1950s, marking the shift from handcraftsmanship to series production. Driven by a pioneering vision, the company has always been ahead of its time, successfully attracting the most talented designers and architects in the making of new shapes, spurred on by the many inspirations and influences of contemporary design.
Research, artisanal expertise and technological development come together in the wide range of offerings for the home and large-scale architecture, embracing a philosophy of passion and perfection that unveils its excellence in the production of furniture collections enhanced by high-comfort, essential, versatile and strikingly innovative designs.
Continuing its connection between past, present and future, Cassina presents to the world the great classics of the most important architects of the twentieth century, relaunching the icons of modernity in the collections I Maestri and LC, based upon accuracy and total respect for the original projects. The expressions that have traced the history of design from the fifties to the present day live on in the Contemporary collection, where iconic Made in Italy pieces find new interpretations and variations within different environments. And finally, Cassina’s more experimental approach emerges masterfully in the Simon Collezione, comprising some of the most representative objects of the relationship between culture and industry in Italian design.

Perfect symmetry between form and matter permeates a collection of design cabinets and bookshelves in which the project research clearly reflects the interiors’ penchant for elegance and harmony. From linear shapes to more complex, elaborate configurations, the connection between design and architecture allows for an in-depth, detailed study into each single detail and component, creating a furnishings collection that pushes the boundaries of lightness and flexibility. Franco Albini’s Veliero is exemplary of this progressive, often daring attitude, which defies the laws of statics to bring back to life a design piece from 1940 through the alliance between modern technology and experimental authenticity. The diverse volumes and compositions, in line with the codes of modularity and ease of combination, reveal absolute respect for the earlier models, bringing to the present the original charm of the icons created by contemporary designers and the great masters of modernism. The cabinets, bookshelves and design cupboards are a tangible expression of Cassina’s aesthetic, symbolic and productive excellence – a direct result of the union between an artisanal approach and avant-garde construction.  ”



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